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Strategy | Marketing | Internationalization | Sales Management | Communication

Services

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STRATEGY AND MARKETING

Consulting, training and research on business models, strategic planning and management, the processes of innovation and business plans. Market research, business creation and launch of new products and services. Study of consumer behaviour, analysis of competitors and the competitive environment.

BUSINESS INTERNATIONALISATION

Consulting, Training, direct action and research on international markets: statistics on trade, consumption profiles, distribution networks, points of sale. Planning of integrated projects of international marketing. Support to foreign companies that invest in Portugal and in the European Union. Management of business operations.

SALES MANAGEMENT

Consultancy and training on the effective management of customers, commercial management and organization of sales teams. Planning of acquisition processes, management and customer loyalty. Relational Marketing and CRM. Services Marketing, points of sale management, mystery customer, business indicators, systems of incentives. Commercial coaching.

COMMUNICATION AND BRAND

Consultancy, training and research: communication strategies and brand development. Planning of actions: advertising, direct marketing, content, public relations, events, Press Consultancy. Internal communication. Communication Design: companies, products, services, cities, territories and tourist destinations.

CITY MARKETING

Consulting, training and research on integrated development of territories and the marketing of cities. Development of communication strategies for local organizations, tourism, heritage, sport, hospitality, culture and leisure.
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SOCIAL MARKETING

Consulting and training for organizations of the 3rd Sector: social marketing, communication, fundraising, public relations and web marketing. In the pursuit of sustainability: optimizing processes, communicating better, developing the collaborators and enchanting customers.
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HUMAN RESOURCES

Consulting, training and research on integrated management of human resources: organization and development of teams, Performance evaluation systems and remuneration. Processes of family succession. Coaching and personal development. Internal Marketing.

ENTREPRENEURSHIP

Consultancy, training and research for the organization, development and sustainability of new business projects. Planning of business models (canvas). Business plans and investment projects. Coaching and mentoring.

HEALTH MARKETING

Design and development of integrated systems for the effective management of customers in companies in the area of health: hospitals, diagnosis centres or senior residences. A complete and integrated service intended to capture, manage and develop customer loyalty: from the conception of the marketing information system to the design and implementation of campaigns.
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CULTURAL MARKETING

Consulting and training for cultural organizations: foundations, theatre and dance companies, festivals, orchestras, musical groups, publishers. Design, development and implementation of integrated strategies for marketing, communication, brand management, business processes, public relations, press consultancy, social networks and web marketing.

AFTER MARKETING

Design and development of an integrated system to increase the dynamics of the commercial action of organizations after the sale, aiming at the customers’ loyalty: Analysis of customer profiles, management of cards, campaigns, monitoring of new business opportunities, systems of cross-selling, assessment of satisfaction, mystery customer, publications and catalogues.

TRAINING

Design, development, management and monitoring of training tailored to the needs of organizations and according to the profile of its human resources. Areas of training: Strategy, Marketing, internationalization, Sales and commercial management, customer care, claims management, team management and leadership. Coaching.

“Not knowing it was impossible, he tried and did it.”

Jean Cocteau

Methodology

Know our working methodology

Analysis

Planning

Action

Results

“To profit from good advice requires more wisdom than to give it.”

John C.Collins

Markets



Companies

CITY HALLS

ENTREPENEURS

SOCIAL ECONOMY

Contacts

Rua dos Vanzeleres, 888
4510-681 Fânzeres
Portugal

info@janunescarneiro.pt
Skype: joseaugustonunescarneiro

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